Super Bowl XXXVII, picture courtesy of Glory Days.

about us

The mission of the San Diego International Sports Council (SDISC) is to promote San Diego/Tijuana as the preferred region for sporting events and activities that benefit our community both socially and economically. In short, economic development through sports.

Founded as the Greater San Diego Sports Association (GSDSA) with ten members in 1960, this organization was one of the first civic sports associations in America. However, to meet the challenges of a growing and changing sports industry, the GSDSA reorganized as the San Diego International Sports Council in 1995.

Thanks to the foresight and leadership of San Diego's top business and civic leaders, the SDISC has delivered more than $1 billion in economic impact by staging many of the world's best sporting events including: NAIA Volleyball Championships, NCAA Basketball Championships, ESPN X Games, America's Cup, Major League Soccer All-Star Game, Major League Baseball All-Star Game and NFL Super Bowls XXII, XXXII and XXXVII to name just a few.

We seek to attract sporting events of national and/or international significance. The staff reviews bid opportunities that are appropriate for San Diego's venues, climate, economy and community interests. By utilizing San Diego's venues for these events, we can further promote activity at these facilities. Some events are specifically bid so that we may further utilize a facility to increase its use and make it more financially sound. It also creates an effect of attracting more San Diegans to these venues for local events.

The SDISC also works with our local professional and collegiate programs to ensure their future success. This support comes in the area of public relations, sponsorship, ticket promotion, special functions and securing events that will lead to their long-term success. By further involving the local community with these organizations, San Diego's sports organizations will continue to thrive.

Ocean Beach sunset


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